document design
8
response
colour
I learned about colour hues/tones/shades/saturation/brightness/mixing in 2D design. We made our own colour palette from mixing primary colours and were graded on how accurate our colours were. We even worked with white to all kinds of greys to black. That was tedious using acrylic paint!
Colour can be used for emphasis, to organize/label things, 'color code,' and also to 'tone down' or let the design/details speak using a monochrome scheme.
Ink is pretty expensive nowadays, so the designer needs to know their CMYK/ RGB design looks good on choice paper/poster before they print 10 zillion copies. It bothers me when the designer does not run the print once just to see how it looks/if there is a mistake. It seems like a waste when 100+ copies are made and then not used. Anyway B & W and/or one colour is pretty cheap.
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